STATUS: IN PROGRESS
PROJECT TEAM: COLBY MAYES, STEFAN GRISWOLD, SHEENA BONNER, JANICE KIM
This project explores the intersection of architecture, art, and advertising, drawing upon Robert Venturi's seminal work "Learning from Las Vegas" as a point of departure. The City Center development in Las Vegas is a prime example of this confluence, featuring buildings designed by world-renowned architects, including Studio Daniel Libeskind, Foster + Partner, Helmut Jahn, Rafael Vinoly, Pelli Clarke Pelli, with Gensler serving as the executive architect. In response to our commission from Gensler, we identified the need for an intermediary scale element connecting the monumental structures to the human experience.
In response, we proposed a series of marquees that act as hinges, bridging the gap between the massive structures and the people who experience them. Our design concept foregrounds the interplay between tectonic form and human movement, seeking to create a synergetic relationship between architecture and advertising. Rather than adhering to conventional rectangular billboard typologies, our proposal embraces a more sculptural approach, imbuing the structures with a fluid and dynamic form that responds to the rhythms of the built environment.
This project represents an approach to advertising through the lens of art and architecture, challenging prevailing norms and assumptions and asserting art's importance in advertising. It marks a thought-provoking way of approaching the interstitial space between architecture and advertising, forging a harmonious relationship between the built environment and the human experience.